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Home » » Best SEO Strategies for a Company in 2012

Best SEO Strategies for a Company in 2012


The search engine optimization world is changing. The SEO landscape of 2012, aka post the Google Panda update looks a whole lot different than even that of 2011.

In recent years, Google and other search engines have made additional updates to the search results like the local 10 pack, giving increased visibility and higher rankings to local businesses with a map type listing. Google has also rolled out Google Instant, that suggests, and loads search queries and results before the search engine user even finishes typing. This is a radical shift in how a search engine behaves, but also quite logical. It saves the user time, and helps suggest relevant, and industry specific key words.

The good news for a lot of SEO companies, is there are a number of tried and true search engine optimization tactics that continue to be important. Let’s take a look at three of the best SEO strategies your company should be executing in 2012, and beyond.

Three Best SEO Strategies for Companies

The best SEO strategy in the world starts with real content from your company.
Focus on quality content, and building a true online asset. While article spinning and poorly written articles used to work well to rank your website, they are quickly becoming less and less effective. This trend should propagate in the months and years ahead. If you are going to beat your competition by indexing more pages of content, it is a waste of your time and efforts to use shoddy articles with poor grammar or unrealistic sentences.

SEO backlinks are the best and most effective when they are high quality.
The truth is, link farms and low quality directories don’t work as well as they used to. Search engines have a vast number of relevancy factors associated with backlink quality, in an effort to clean up their search results. And it is working. Instead of buying or trading for low quality, spammy links, it is very well worth the time and effort to go after high quality, anchor text optimized links from other websites in your industry.

SEO needs to revolve around social cues and trust building.
With so many options for consumers today, it is important to focus on building trust through a social presence for your company. Potential visitors to your website are going to take a quick sweeping glance, at best, across your company listing. Social cues, and more robust opportunities really help improve click through rates. Google is making it easier and easier for businesses to include social cues in the SERPs. Take advantage of this one, as your competitors surely are!
[Source: pointmediafirm.com]

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53 comments:

Katherine05 said...

SEO strategy as a aspect of your promotion strategy, you should not only think about your web page and how it could possibly provide you with cash. It is a good idea to think of this as something that is going to be the portion of your frequent earnings.

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preeti said...

Yes true.. The best strategies is to have a high quality fresh content

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Kinneth said...

Thanks for sharing such valuable information.Keep posting such great info for us thanks...


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Robert Nelson said...

If anyone want to improve online presence of his website he should work on these three strategies:-

1) Post Original Content
2) Build Quality Dofollow Links
3) Make your presence on Social Networking site.

These three strategies are King.

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Daryl Carver said...

@Robert, yes that is the top three strategy but sometimes you gotta do some extra effort to optimize your site. Thanks for posting the top 3 seo strategy.

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Yes its true ...To improve online presence of website these SEO strategy was so important

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Marietta Nixon said...

These are great suggestions! My company just hired an SEO company. our deciding factor was that we couldn't find one Webimax complaint. That's why we decided to go with them rather than the other company we were looking at. I think that looking at the company as a whole, not just what they can do for your company is also important.

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Susan Bransgore said...

These are the SEO Strategies of all time. Building quality backlinks with unique content is one of the best SEO strategy.
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SEO is a highly useful service and one that can really improve your business over night. Everyone of course knows by now what SEO means - it's 'Search Engine Optimization' meaning that your website is tailor made in order to be more easily spidered by search engines.

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M Sherry said...

I think in current time quality back links are important because in this way our website rank and increase pr also. It’s important to boost up your site in any search engine. Article submission, forum posting, blogs posting, book marking etc are best way of getting back links.
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Yeruchem Zinger said...

Great SEO Strategies! Great list to aggregate. my point of advice is to quickly find a way to scale upon building white hat links! Penguin is out of its' cage!

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I think SMO helps a lot to increase traffic to your website.Every business needs to buy SEO services from the SEO Companies which has the Best Online SEO solution. They should not do work on black hat techiques.

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However, the fundamentals of SEO haven’t undergone any changes. The experts know it. And we’re the experts. SEO for local business

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Nice, these tips are very important to stay your website rank on search engine.If you are taking seo service from an seo company then it should be clear that they are dong right way to make your website rank higher.You must obey search engine rules otherwise google may ban you from search engine....Thanks for sharing this info.
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